How To Recognise Failure And What Is The Best Strategy For Success
We believe that it is not productive and naive to establish any kind of marketing communication and strategy without establishing a solid guideline. A solid guidance is best achieved by brand review and by a clear understanding of what area of the market your brand wish to exist. We should find the big questions and answers to understand the strengths and weaknesses of the brand to start working to improve it. Then we should be able to establish a blue print that serves as guidance for future strategies.