COMMUNICATION PROCESS:
This is how best to help your company or brand develop a narrative to make sure that everyone will listen and engage with it.
CONNECTING YOU:
First we will use our advanced digital resources to find out what is being said about your brand or product and how useful and dependable your brand is.
We need to know if your product or brand will solve any problems or play any role.
Through market research we will overview your brand interactivity and group behaviour to assess the position of your brand.
Then we will establish a honest conversation between your brand and the consumer to evaluate strategy and solutions we need to take to create long lasting real success.
KNOWING YOU:
Turning evidence into action is the next step. With the knowledge we acquired we should be able to to set up useful strategy.
At Sugocity turning evidence into awareness is like mixing art and science. We will take logical approach to understand the online information we gathered from the interaction of your brand with the public and combine it with a more traditional methods of communication to reveal a strategy that allow us to plan a process of solid support.
We will create a plan and generate fresh and useful solutions through collaboration with our clients. With all this useful insights we can take action to be able to reach the concerns, needs and aspirations of the people our clients want to reach.
At this moment in time we still have not decided about how we are going to implement communication. No design or iconography has been decided but we have a clear understanding of the task ahead to be able to successfully execute the next part of the process.
SETTING FOUNDATION:
Our interaction and communication should now be at a higher level to allow us a clear path, a better level cooperation and trust.
Now we have to ask ourselves what do you really want to say through your brand, what do you want to communicate. If your message is clear and relevant to your customers and fulfil their needs and usefulness then we are on the right track.
With this knowledge in hand now we can start working to develop a strategy to engage with audiences through traditional and new channels of communication. Now we are ready to turn theory into action.
BUILDING UP:
Our designers and writers are now involved. Experienced, award-winning creative people realise and refine your message in appropriate forms for every medium.
Sugocity professional creative designers, illustrators, writers, etc will now get involved in the process. Our creative award-winning vibrant team will realise and polish the project and shape it into appropriate form using the correct medium to achieve the best results.
We have a vast experience in web design, illustrative work and social media enterprise. With those experiences we will be able to fulfil the demands of any projects, large or small.
Disciplines are different, but one thing unifies the Foundry approach – only with a strong idea, articulated with unexpected words and images, can you produce a smile inside and engage busy, distracted people with your messages.
Creative practices are very different but what consolidate all our creative disciplines is that we approach every project making sure that we establish constant communication between all the creative parts of the process, everyone in our team have the same approach, we simply talk to each other all the time, and check that we move together organically in the same direction. Even when one of has a strong idea nobody is expecting to reject it without a proper consultation.
We believe that in merging our strengths we can easily came up with much better result. The true strength of our individual independence is that we believe that it can be improved by our collective interdependence.
RESOURCES:
Some of the resources we can use to develop your brand.
1) Web Design, 2) Illustrations, 3) Logo Design, 4) Mascot Creation, 5) Graphic Design, 6) Music For Your Web sites, 7) Photography, 8) Games, 9) Branding, 10) Drawings, 11) Blogs, 12) Reputation Monitoring And Management, 13) Press Or Online Ad Campaigns, 14) Videos, 15) Packaging, 16) Brochures, 17) Events, 18) You Tube Channels, 19) PR Campaigns, 20) Seminar Programmes, 21) Training Schemes.
MEDIUMS:
Using any of these mediums will have the effect of enhancing the impact your brand will have in the real world, multiplying the chances of meeting your target and achieving lasting success. Now the interaction begins. But remember this is only the beginning, this is a constant battle your brand needs to win in order to establish itself and take the rightful place. Your brand needs to start a conversation, it needs to communicate ideas and establish two ways interaction in order to add value to it, add good reputation and credibility and influence.
Through our network of international affiliates, which include some of the industry’s top digital experts, we will help you to share your message on a global scale. Your brand should be like a top of the range athlete, it should be flexible, it should be durable but also adaptable.
Your brand needs to use this agility to optimise it’s true potential, it should inspire people to embrace it and be open enough to welcome everybody. This is the initial step to establish true solid networking away from the fictitious and temporary shortcuts companies use on the web today.
We have to make sure that we keep establishing our presence by adding regular fresh content to our projects like well written blogs, new images, social media profile update and engagement.
Also we should keep listening to our audience and never underestimate or dismiss our customers consumer moods, changes in attitude and new trends. Very often it is not enough just to add new content if it is not going to be relevant or useful to our audience, we have to make sure that the needs of our customers are the most important thing we need to address to become successful and once there to stay successful.
CHANNELS:
The three golden rules of consumer research. Many companies claim that today is harder to sell to people despite that there has never been more channels to promote our products.
But many companies and brands don’t take care of finding the right message to allow them to be heard and compete in the crowded market. They often rely in the analog more traditional way of telling their story and communicating their message.
They get distracted with elements that seems to disengage their identity with their product.
In the past big resources used to be the only answer, but customers and consumers today no longer behave in a predictable way, fashion and trends change constantly, so the only way to keep them focusing in your brand is to use digital media in an intelligent and resourceful way. A company budget without market research will always be half of the tool for a company to succeed.
But the good news is that there is many solutions we can take to achieve our target. For example a proactive campaign and a constant rejuvenation of your brand content and identity. Of course listening and engaging closely with your audiences will give you the upper hand to truly understand your customers. A brand should always cut through the noise and clatter and create real and solid connections. That should always be an important factor to make your brand grow in the real world.
We Me
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